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Several versions of the MyLab™ and Mastering™ platforms exist for each title, and registrations are not transferable. You are purchasing an access card only. Before purchasing, check with your instructor to confirm the correct ISBN. Personalize learning with MyLab Marketing By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student. Thoroughly revised to reflect the major trends impacting contemporary marketing, the 18th Edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.
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#Principles of marketing 18th edition kotler and armstrong how to
To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework. Principles of Marketing helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives.
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Learn how to create value through customer connections and engagement In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. For principles of marketing courses that require a comprehensive text. This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book.